PS4-1

Client: Nordisk Film
Brand: PlayStation
Project: Launch of PS4, Nordic market

Background

BrandEcho was assigned as brand experience-partner for the launch of Playstation 4 (PS4) on the Swedish and Norwegian market. The mission included idea for and production of in-store installations, exhibitions linked to social media.

Challenge/Insights

The main objective was to draw attention to the launch, more specific to create a true brand experience focusing on trials of the new gaming console, giving the consumer opportunity to agree upon brand statement “This is for the players”. In the solution overall, we also wanted to increase the number of opportunities for trials, rather than creating environments based on design only.

Content

Permanent and semi permanent retail solutions, visuals, in-store demos, design and production inc. staffing of the exhibition Gamex in Sweden and SpillExpo in Norway.

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