Client: TP Vision
Brand: Philips TV
Project: Limitless Experiences
With the objective to shift Philips TV’s image among the primary target audience, a new communication platform was developed for the brand during 2014. One of the strategic executions of this plan was to establish a partnership with SkiStar, and use the destination Åre as a platform for communication activities. http://bit.ly/1EJDLEW
The TV market is particularly exposed and there is strong competition among existing brands. TV brands image values have great affect on target audience, and specifically their purchase intentions.
BrandEcho developed the concept “Limitless experiences”. The concept included meetings (digital and physical) with the target audience before, during and after the stay in Åre. The foundation of this execution was a shared passion for skiing (specifically slopestyle skiing).