Project: Launch of Knorrs new dinner creations
Sweden is the first country in Europe with the launch of Knorrs new dinner creations inspired by Mexico, Thailand, India and Italy. This was a true game changer for Unilever and Knorr as a brand, changing focus to a younger target group.
80 per cent of the consumers doesn’t know what to eat for dinner when leaving work or school. To solve that problem, and to inspire the consumer, we sent out a team to let the consumer get a taste of the world.
National food truck tour, letting more than 20 000 people get a taste of Knorrs new dinner creations. Digital competition on Instagram, with a prize of traveling vouchers worth 25 000 SEK.