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Client: Unilever
Brand: GB Glace, Vår Finaste
Project: Product launch, Vår Finaste GB Gräddglass, Swedish market

Background

Unilever launched the new ice cream “Vår Finaste GB Gräddglass” on the Swedish market and needed our help with idea and concept for the launch, as well as key visual and implementation of the 360-campaign. BrandEcho was assigned the complete mission for the creative part as well as execution of the project.

Challenge/Insights

One of the great usp:s with this product is the level of fresh berries mixed in the ice cream, as well as the local production in Flen, Sweden. This is often not known by the potential consumers. Our solution was therefor to strengthen these usp:s and values creating artwork with clear resemblance to the experience of picking fresh berries yourself from a local summer garden.

Content

Cross marketing-campaign with trade and POS-materials, in-store event demos, public events, cross promotion with strawberry pop-up resellers, digital campaign and traditional advertising.

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