Project: Product launch, Flora med Smör, Swedish market
Unilever planned a launch of the new product “Flora med Smör”, and identified physical meetings with consumers as a key factor in the overall communication plan. BrandEcho was assigned the mission to present, produce and execute this part of the plan.
Prejudices against margarine are a barrier in Sweden. ” The good taste of Flora ” were a key message that was needed to transmitted. Self-perceived taste experience needed to be in focus, in a physical context aligned with key visual and message.
Event activation with the ” Flora Café ” with social media as ad-on, supported with in-store taste demos nationwide.