As leading brand experience-agency for Wrigley Nordics, BrandEcho was assigned to execute a campaign, including idea and production to create attention around Extra chewing gum in bottle. The idea was to let the a cappella group Solala perform Avicii’s hit song ”Hey Brother”, with Extra bottles as the only instrument, for a true brand experience that´s adding value to the consumers reached by the message.
The campaign was designed to be experienced mainly on TV, YouTube and on radio. After five days, the full length video reached 100K views on Facebook only. Several media referred to the campaign, including Resumé and lifestyle magazine Amelia.
Watch it here.