Gainomax launched Anti-Banana Gym Bag

On January 19, Gainomax launched their Anti-Banana Gym Bag at Centralstationen in Stockholm. As leading brand experience-agency, BrandEcho was assigned to execute the product launch, which helped increase brand awareness and recognition through the use of innovative and revolutionary banana-repellant technology. The launch  included the reaveling of the world’s first Anti-Banana Gym Bag, with the mission to make it impossible for people to bring bananas to the gym. Gainomax Brand Manager Anna Dahlgren was there to present the bag along with our very own hype man Rick Lechowick, who let the audience try out the bag and taste Gainomax new products during the day.